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Loyalty Rewarded



The River Cruise Line Ambassador’s Club

Here at the River Cruise Line we really value our loyal customers, so as a way of saying thank you, we are delighted to announce the launch of our Ambassador’s Club* – a scheme that’s been put in place to recognise and reward our regular travellers.

Our scheme is simple – you can enjoy great discounts each time you book and the more times you book the greater the discount, as shown below:

1. 5% off the cost of the cruise – when booking your 2nd and 3rd cruise

2. 7.5% off the cost of the cruise – when booking your 4th and 5th cruise

3. 10% off the cost of the cruise – when booking your 6th cruise and more

We look forward to welcoming you on board!

* Terms & conditions apply. Discount applies to each passenger on a booking. Does not include optional extras e.g. insurance, excursions, overnight hotels etc... Does not include bookings for groups of 10 or more. Cannot be used in conjunction with any other offer unless otherwise stated.

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Our cruises

Our exciting collection of cruises include a range of itineraries to countries throughout Europe, all on board carefully selected ships – some of which are exclusively chartered by the River Cruise Line. We have springtime breaks which visit colourful Dutch Bulbfields including the famous Keukenhof Gardens, our ever-popular Rhine to Switzerland itinerary, holidays along the beautiful Moselle, and so much more; there’s a cruise for all seasons and with so much included you can enjoy great value for money.

4 days from £449

The Delights of Amsterdam & the Dutch Bulbfields 2019

Sail aboard the MS Serenity on this short spring itinerary, featuring an included excursion to the world’s most beautiful spring gardens at Keukenhof, where you will be amazed by kaleidoscope of colour, and ending in the exciting capital of the Netherlands.

7 days from £945

Keukenhof Gardens

Spring Gardens in Holland & Belgium 2019

Experience the ultimate spring sensation at some of the most beautiful gardens in Europe.

4 days from £299


Amsterdam & Bulbfields Spectacular 2019

This exciting itinerary from our captain strikes the perfect balance between cruising along picturesque waterways and exploring charming ports of call.

5 days from £399


Amsterdam, Bulbfields & Waterways of Holland 2019

See the spectacular colours of Keukenhof on our included excursion and enjoy free time exploring sparkling Amsterdam!

5 days from £649

African Queen

Thames Cruise aboard the African Queen 2019

This is the perfect antidote to the rush of modern life. Cruise on a renovated barge through beautiful English countryside upon the Thames, while enjoying top class hospitality.

9 days from £995


Romantic Rhine & Swiss Delights 2019

There’s no better way to see the spectacular sights along the Rhine than from the river itself, and our 4 star ship is the perfect platform to enjoy all this and more.

8 days from £929


Heart of Holland Cruise & Keukenhof Gardens 2019

Join us on this new exclusive itinerary from our Captain Wido as we explore his home country.

8 days from £1995


Enchanting Seine Cruise 2019

Discover the romantic City and the attractive harbour cities along the Seine

8 days from £599


Waterways, Lakes & Gardens of Holland 2019

Join us as we explore our Captain’s home country on this exclusive cruise itinerary, which takes you beyond the clichés of tulips, clogs and windmills to present the Netherlands in a whole new light.

8 days from £1195

Baltic Isles

Baltic Isles, Berlin & Poland 2019

Let us whisk you away to an island paradise, where you can relax aboard our floating hotel and discover the hidden gems of the Baltic Sea.

6 days from £1695

D Day with Dan Snow

D-Day Anniversary Seine Cruise with Dan Snow

Join us aboard the MS Seine Princess and witness the 75th Anniversary of the D-Day Landings.

8 days from £1895


Rhône & Saône Cruise through Burgundy & Provence 2019

Enjoy a melting pot of scenery and culture on this relaxing river cruise.

10 days from £1195


Bavaria & the Romantic Rhine 2019

Join us to cruise through two of nature’s corridors, experiencing the beauty and mystery of the Rhine Gorge, relaxing as we glide down the Main River, and stepping ashore to explore highlights such as Cologne, Rudesheim and Bamberg.

15 days from £1995


The Ultimate Rhine & Danube Cruise 2019

Join us on this fantastic cruise from Cologne to Budapest to see some of Europe’s greatest sights. Enjoy the spectacular natural landscapes of the Rhine gorge; the grand palaces of Vienna and the magnificent architecture of Budapest- this cruise has it all.

Moscow to St Petersburg Cruise

Moscow to St Petersburg Cruise 2019

Discover the opulence and history of the vast nation of Russia on this captivating twelve day river cruise.

7 days from £1095

Budapest chain bridge

Delights of the Danube 2019

Visit three great capital cities – Vienna, Bratislava & Budapest, as well as other as other charming towns and exciting cities, as we cruise along one of Europe’s finest rivers, enjoying the Delights of the Danube.


Prague, Budapest & Danube River Cruise 2019

This fabulous tour takes you on a journey of discovery as we stay in the heart of two of Europe’s grand imperial Capitals. One of our most famous itineraries brought to life by the beauty of rail travel; it’s a trip you will not want to miss.

6 days from £895


Taste of the Danube 2019

Experience a little taste of the Danube. As you cruise along one of Europe’s great rivers in the comfort of our 4 star floating hotel and sample the delights of Budapest, Vienna, Melk and Bratislava.

10 days from £1074

River Rhine Castle

Cruise the Rhine to Switzerland 2019

Join us on a dramatic and memorable journey cruising along the Rhine to Switzerland, passing through 3 countries and plenty spectacular scenery along the way, including the Middle Rhine, which offers some of the world’s most magnificent cultural landscapes.

8 days from £849


Cruise the Danube to Vienna & Budapest 2019

Immerse yourself in the amazing culture of some of the most interesting cities sitting along the Danube by joining us on this spectacular river cruise.

12 days from £1595

Novi Sad

The Danube to the Black Sea 2019

Wake up to breathtaking views as we follow the course of the blue Danube on its extraordinary journey to the Black Sea.

10 days from £1395


Treasures along the Danube from the Black Sea 2019

Now is the perfect time to explore the heart of Europe, and what better way to do so than by sailing along its second longest river whilst aboard the sleek MS Serenity?

8 days from £2095


River Douro Cruise 2019

In a sundrenched corner of Europe, the Douro has created a spectacular valley as it wends its way from Spain and across Portugal to meet the Atlantic Ocean.

8 days from £820

Rhine in Flames

Rhine in Flames 2019

Witness a stunning fireworks display in the spectacular Middle Rhine as the locals celebrate the annual Riesling grapes harvest. Join the celebrations as the valley is illuminated for these unforgettable festivities.

8 days from £1095


The Blue Danube - Vienna, Bratislava & Budapest 2019

Discover the delights of the Danube as you sail through some of the most beautiful parts of Europe.

8 days from £1695


Croatia - Dalmatian Coastal Cruise 2019

A luxury yacht cruiser manned by friendly crew, and one of the world’s most dazzling coastlines – what more could you wish for?

6 days from £445

Traben Trarbach

Colours of Autumn on the Moselle - Koblenz to Trier 2019

This autumn explore some of Germany’s oldest cities on this fascinating river cruise along the picturesque Moselle river.

6 days from £445


Colours of Autumn on the Moselle - Trier to Koblenz 2019

With history and culture combined, this wonderful cruise aboard MPS Lady Anne is the perfect Autumnal break.

6 days from £499

Cologne and the Rhine Valley Christmas Markets

Cologne and the Rhine Valley Christmas Markets 2019

Visit some of Germany’s favourite Christmas markets and enjoy seasonal shopping at its finest.

7 days from £799

Christmas Rhine Cruise 2019

There are no festive pressures on this leisurely cruise through the Rhine valley – we’ve taken care of everything so all that’s left for you to do is relax and enjoy this magical time of year.

5 days from £699

German Christmas Markets 2019

Join us on a cruise to visit some wonderful German Christmas Markets along the scenic Rhine River and make the task of Christmas shopping an enjoyable one.

7 days from £649


Christmas Rhine & Dutch Waterways Cruise 2019

Let us take away the festive pressures and join our relaxing cruise through the Rhine valley to Belgian Waterways.

4 days from £429

A Classic Christmas 2019

Warm hospitality, home cooked meals, cosy nights on the water and beautiful scenery make this a Christmas to remember.

5 days from £649

New Year Celebration Cruise in Holland 2019

Step aboard the warm and friendly MPS Lady Anne and get ready for a fantastic New Year’s Eve party!

5 days from £649

New Year Celebration Rhine Cruise 2019

Step aboard the warm and friendly MS Serenity and get ready for a fantastic New Year’s Eve party!

5 days from £399


The Delights of Amsterdam & the Dutch Bulbfields 2020

Celebrate the arrival of spring on a charming cruise along the Dutch Waterways

7 days from £629

Springtime in the Gardens of Holland & Belgium 2020

Experience the ultimate spring sensation at some of the most beautiful gardens in Europe.

10 days from £995

Treasures Along the Rhine & Moselle 2020

Explore Germany's medieval cities along the Rhine to the Moselle

8 days from £849


The Mighty Rhine to Switzerland 2020

Discover countless treasures on this Rhineland adventure

6 days from £579


A Taste of the Imperial Danube - Budapest to Passau 2020

Escape into a world of history and culture on this condensed but perfectly-planned river cruise.

8 days from £795


Cruise the Danube to Vienna & Budapest 2020

Set sail from the 'three rivers city' of Passau and embark on an unforgettable journey through the heart of Europe.

13 days from £1349


The Ultimate Rhine & Danube Cruise 2020

Journey through the heart of Europe on the ultimate river cruise experience, taking in breathtaking scenery and stopping and fascinating destinations along the way.

15 days from £1695

Iron Gate

The Danube to the Black Sea 2020

Wake up to breathtaking views as we follow the course of the Danube on its extraordinary journey to the Black Sea.

6 days from £495


Historic Cities of the Danube 2020

Experience the historical highlights of the great Danube.

6 days from £499


A Taste of the Imperial Danube - Passau to Budapest 2020

When time is of the essence, but compromising on quality isn't an option, this condensed but perfectly-planned river cruise could be just what you're looking for.

13 days from £1195


Journey Along the Danube to the Rhine 2020

Discover beautiful Bavaria on a journey along the Danube to the Rhine.

Going Ashore

The River Cruise Line offer passengers a wide range of excursions (optional and included). We recommend to pre book excursions at the time of booking in the UK to avoid disappointment. Passengers may also be given the opportunity to stay longer in a city or at an attraction to explore on their own.

Useful information

• All excursions are listed in the brochure with descriptions and prices.

• Times of excursions are not fixed as they are dependent on ship sailing schedules.

• Most walking tours are 1 to 2 hours and are booked with local guides.

• Cologne and Bonn highlight excursions: These are not guided tours – an orientation is provided giving passengers an idea of what is available to discover in the area.

• Full day excursions: Depart from the ship at approximately 09.00 and return to the ship mid/late afternoon.

• Wine tasting excursions: These are usually a maximum of 2 ½ to 3 hours.

• Make sure you ask about any disabilities etc with customers at the time of booking so our reservations team can check for suitability when booking excursions.

Selling a River Cruise

Unique selling points:

• No nighttime cruising means passengers do not miss any sights and there is no disturbing engine noise while trying to sleep.

• We stop at a different port every evening.

• Visits to villages and smaller towns, rather than big cities.

• Ships are smaller and more intimate than ocean cruisers.

Target audience:

• Experienced travellers

• Those interested in the culture of a particular destination

• Clients who want destination experiences and a way to get discover the local culture

• Past ocean cruise clients

• Customers outside of the usual demographic – those aged 30 to 40 are becoming more attracted to river cruising

Things to remember:

• Concentrate on selling the value of a river cruise holiday rather than on the price.

• Our all inclusive pricing offers value for clients and commission opportunities for agents.

• Be knowledgeable about the destinations as passengers spend a lot of time touring ashore.

• Customers spend more time touring ashore than on an ocean cruise – advise them to book excursion packages.

• Put a price on everything that is included – transfers, entertainment, excursions etc.

• Focus on the personal ambiance of river cruising – good for families who enjoy travelling together.

• Sell the experience – a river cruise is like a hotel on water.

• Describe the intimate and personal touches on board our ships – passengers have the chance to make new friends.

• Recommend shorter itineraries to new river cruising customers.

The Clientele

The River Cruise Line passengers are loyal customers who offer agencies the opportunity to increase sales and commission through repeat bookings.

Our clientele are:

• Aged between 50 and 70

• Mainly ‘empty nesters’ whose children have left home

• Active people who like something to do all of the time

• Those who enjoy the personal touch and having all details taken care of

A background to River Cruising

The demand for river cruise holidays is growing, making it a strong selling opportunity for agents with great potential for commission.

Expanding programmes

The River Cruise Line has released an expanded 2014 – 2015 programme across our 3 and 4 star ships. With 34 itineraries in 12 countries, we offer a superior on board experience that includes all meals and an optional range of excursions, onboard entertainment and first class service – all accompanied by a specialist Cruise Manager.

Working with The River Cruise Line

We continue to build relationships with agencies, offering great value European river cruises which provide great sales and commission opportunities. With new vessels launching every year, itineraries selling out months in advance and high levels of repeat business – river cruising is the perfect way for agencies to expand their business!

How to work with us

Working with us couldn’t be simpler:

• Register to become an agent of The River Cruise Line online at

• You will automatically receive an email that contains our Agency Agreement plus a link to download copies of our brochure.

• Sign and return the Agency Agreement and we will set you up to take bookings.

• Order brochure stocks online at

• Call one of our UK reservations team to check availability and to make bookings.

• Once a booking is taken, send us the required deposit (or full balance if within 10 weeks of departure) and we will dispatch a confirmation invoice within 24 hours of receipt.

• Collect the balance due prior to the 10 week balance due date and send us the net amount.

• Full travel documentation will then be issued before the travel date.


If you have any queries about working with us, please do not hesitate to contact our UK Sales and Marketing Office on 0844 544 7583.

We look forward to working with you!


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Telegraph names the best Christmas market cruise

Christmas Market Extravaganza

The Telegraph has just released its list of the best river cruises for seeing this year’s European Christmas markets.

Acknowledging that browsing the various different Christmas markets around Europe has now become one of the best things about the festive season with the availability of such travel options as European river cruise holidays, The Telegraph has produced a summary of their favourite cruises created on this basis.

‘Four of Europe’s most traditional Christmas markets’

Four of Europes most traditional Christmas marketsIn the Telegraph’s select list, The River Cruise Line, unsurprisingly, takes a most envied spot. Celebrating the four-day Christmas Markets Extravaganza cruise, The Telegraph has praised the competitive pricing of The River Cruise Line cruise, as well as its fantastic itinerary.

Unlike many other cruise itineraries, The River Cruise Line visits not one, but four of Europe’s most traditional Christmas markets, starting off in Lille and finishing in Bruges so that guests can stock up on the most exquisite chocolates to help carry on the festivity at home. One particular highlight that caught the renowned newspaper’s eye was the stop-off in Maastricht, where guests can enjoy the famed Valkenburg Christmas market. Held in the atmospheric tunnels that zigzag beneath the town of Fluweelengrot, it really is an unforgettable experience.

The River Cruise Line offers guests all this at an unbelievable price, which was another tempting factor for the Telegraph. With this incredible four-market cruise costing from just £279, including coach transfers to your chosen port and a return ferry, it is no wonder guests return to us for their Christmas shopping year after year. From the more traditional setting of festive town centres to illuminated caves, these cruises promise to deliver a magical start to any Christmas.

To see why the Telegraph was so impressed by The River Cruise Line’s festive Christmas offering, take a look at our Christmas market cruise itinerary.

Image Credits: Rene Schwietzke, Davidlohr Bueso (

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